Trip Wire Sales

𝗧𝗿𝗶𝗽𝘄𝗶𝗿𝗲 𝘀𝗮𝗹𝗲𝘀 - low-cost, high-value offers—are a powerful strategy for cash-based medical practices. By offering an 𝗶𝗿𝗿𝗲𝘀𝗶𝘀𝘁𝗶𝗯𝗹𝗲 𝗲𝗻𝘁𝗿𝘆-𝗹𝗲𝘃𝗲𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 (like a $29 weight loss consultation or $10 B12 Injection), clinics can lower the barrier for new patients to engage. This small upfront purchase builds trust, showcases value, and sets the stage for higher-ticket treatments. It also changes the dynamic between buyer (no longer prospect) and seller. 𝗧𝗿𝗶𝗽𝘄𝗶𝗿𝗲𝘀 𝗵𝗲𝗹𝗽 𝗳𝗶𝗹𝗹 𝘁𝗵𝗲 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝘄𝗶𝘁𝗵 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗹𝗲𝗮𝗱𝘀 𝘄𝗵𝗶𝗹𝗲 𝗮𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘁𝗼 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲. Over time, many of these patients convert into long-term clients for premium services. If interested in learning more about these solutions and implementation,

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