Overbooking vs Underbooking

𝗜𝗻 𝗮 𝗺𝗲𝗱𝗶𝗰𝗮𝗹 𝘀𝗽𝗮 𝗼𝗿 𝗰𝗮𝘀𝗵 𝗯𝗮𝘀𝗲𝗱 𝗰𝗹𝗶𝗻𝗶𝗰, overbooking appointments (within reason) is often more profitable and efficient than under-booking. No-shows and late cancellations are common, and without a buffer of extra bookings, valuable time and revenue are lost. Slight overbooking helps maintain a steady workflow, maximizes provider utilization, and boosts daily revenue potential. It also creates a sense of demand and momentum within the clinic. Remember this adage “N𝗼 𝗼𝗻𝗲 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝗲𝗮𝘁 𝗮𝘁 𝗮𝗻 𝗲𝗺𝗽𝘁𝘆 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁”. In contrast, under-booking leads to idle time, reduced productivity, and missed opportunities to serve more clients and grow the business.

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